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We have big news: HubSpot Media is acquiring Initial historyone of the most trusted and loved media brands in the world of entrepreneurship. If you’ve spent any time in the …
What we are building with Starter Story Clio Read More
Aligning sales and marketing has been a “priority” for years. Yet for most organizations, this is still more of an aspiration than a reality. New data from Unbounce’s “The Anatomy …
Martech stacks are holding sales and marketing teams back Clio Read More
Read the room Secondly, when gathering information, it is very important to read the room. Read what’s being voted on. Read what’s being downvoted. Read what has been banned and …
Reddit Brand Strategy for AI Research: Whiteboard Friday Clio Read More
Leaders often treat commissions as a pricing decision, but customers experience them as a decision based on trust. Each fee sends a signal about how a company thinks about the …
What commissions customers hate reveal about your pricing strategy Clio Read More
HubSpot announced today that it will move to performance-based pricing for two of its Breeze AI agents, effective April 14, 2026. The pricing change applies to the customer agent and …
HubSpot moves to results-based pricing for some Breeze AI agents Clio Read More
Check how much traffic comes from commercial and transactional keywords, then look for gaps your competitors are using to generate revenue. Explain the value of impressions Impressions mean that people …
We need to have a conversation about AI garbage content Clio Read More
Hightouch today announced direct data onboarding integrations with The Trade Desk and Yahoo DSP. The integrations will allow media networks to list and monetize audiences in self-serve advertising marketplaces without …
Hightouch simplifies the advertising ecosystem with data partnerships Clio Read More
The 2025 MarTech Replacement Survey, which offers a look at which application marketing teams will be replaced in 2025 and why, found a level of stability never seen before in …
Is the era of “rip and replace” for martech stacks over? Clio Read More
Open rate. Click-through rate. Ask most marketing teams how their email program is performing and these are the numbers they will show you. But here’s the problem: Open and click …
Email metrics marketers are likely wrong Clio Read More For years, email performance has been measured by a familiar set of metrics: opens, clicks, and conversions. But these numbers are becoming less useful, not just because of privacy changes, …
3 new email metrics you’ll need in 2026 Clio Read More