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Everyone talks about AI-driven research as if it’s already universal, as if we’ve collectively moved on, users have changed, and discovery has changed for everyone. But the reality is much …
Adoption of AI-driven search splits along revenue lines Clio Read More
There is a scene in the movie “Chef” that I think about too often. The titular chef, Jon Favreau, is convinced by the restaurant’s owner, Dustin Hoffman, to play it …
Marketing that pleases everyone converts no one Clio Read More
Traffic from AI agents is starting to appear in e-commerce analytics. It’s just not moving the numbers significantly yet, according to Dell’s head of e-commerce. Dell is seeing more visits …
Agents drive more e-commerce traffic, but conversions lag Clio Read More
So how do you stand out and cover territory in 2026? There are five key areas that I’ll walk you through. 1. Custom Stories The first is personalized stories. It …
Travel Marketing: How to Compete and Future-Proof in 2026 Clio Read More
Email does a lot more work than it is usually given credit for. In Sinch Mailgun’s latest Email Impact Report, 78% of respondents say email is “very” or “extremely” important …
Email generates ROI, but many teams still fail to prove it Clio Read More
Every company I talk to right now is convinced they have an AI problem.
The real AI race isn’t about models or data. It’s about context. Clio Read More
A new Model Context Protocol (MCP) server for Adobe Marketo Engage is expected to be announced at the Adobe Summit, later this month in Las Vegas. MCP servers have seen …
Is Adobe bringing AI-driven automation to Marketo? Clio Read More
This experiment looked at three sets of suggestions (100 each) – brand, “soft-brand” and non-brand – all based on the topic “SEO tools” and a handful of pre-selected brands. We …
Brand bias in recommendations: An experiment Clio Read More
There’s a flood coming. A deluge of noise: more content, more channels, more AI-generated everything, moving faster than most teams can keep up. Somewhere in that volume, your customers are …
Artificial intelligence and empathy define the next era of marketing systems Clio Read More
Across industries, AI governance represents an urgent challenge for C-level executives and senior leaders today. Some of the most common questions I hear right now all lead back to a …
The gap in AI governance is bigger than you think Clio Read More