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Salesforce today signed a definitive agreement to acquire Contentful, planning to use the composable content platform alongside its Data 360 and Agentforce platforms to deliver personalized, AI-assembled experiences at scale …
Agentforce needed a content layer, so Salesforce is buying Contentful Clio Read More
There is an ever-widening gap between what the market says about AI and what we actually hear from customers. The media, VCs, AI labs, and influencers have all talked about …
The gap between perception and reality of AI Clio Read More
B2B brands are learning that appearing in AI-generated responses is only part of the challenge. AI systems also determine how suppliers are framed, compared and recommended during the purchasing process. …
How to use B2B PR to shape what AI recommends Clio Read More
So now you’ve thought about what you will wear, the structure of your content, how beautiful your topic will be. Now you want to think about delivery. This is where …
How to film a great chalkboard friday video Clio Read More
Google is adding new AI performance insights to Merchant Center, giving retailers a clearer view of how their products appear in AI-powered shopping experiences. The new reports are designed for …
Google adds AI-powered purchasing insights to Merchant Center Clio Read More
Walk down a suburban street and you may come across a sign following. It’s probably complicated due to poor formatting and inconsistent font size. Here’s one I saw in Houston.
A master class in persuasion from an unlikely place Clio Read More
AS Josh Pavone explains; “Hiring managers use measurement to screen candidates within the first 15 minutes of an interview. It won’t get you hired, but it will take you out …
Top AI Search Skills Hiring Managers Want (from 1,543 Job Ads) Clio Read More
Many marketers missed the initial opportunity to reinvent their organizational models before implementing AI technology. They now find themselves at the evolving intersection of artificial intelligence, data and modern marketing …
AI will not save a broken organization Clio Read More
A few weeks ago I wrote about our vision for the agent era: Agents should be able to run on HubSpot and run HubSpot. I want to delve into what …
Introducing the HubSpot Agent CLI Clio Read More
Consumers are giving mixed signals about AI content in marketing. People like ads and content that seems useful and relevant, but many are still disappointed by marketing that feels robotic, …
Consumers want AI-powered advertisements with a human touch Clio Read More