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The conversation about agent commerce within marketing teams has boiled down to a single question: How do we get AI to recommend us? It’s a reasonable question, but it’s the …
The real risk in trading through agents Clio Read More
Marketers have no difficulty adopting AI. They are struggling to make it work. An Optimizely survey of more than 2,000 B2B marketers worldwide found that nearly half say AI is …
The time saved by using AI is spent managing its results Clio Read More
See how AI is changing the top-of-funnel SEO playbook. Discover four new strategies to adapt to AI-powered search, build third-party citations, and measure success effectively.
The new SEO (AI) playbook – Whiteboard Friday Clio Read More
Frameworks only work if they are usable. Here are the more concrete adjustments that this model requires in practice. Stop doing: 1. Stop treating Domain Authority as a proxy for …
The “TikTokification” of search: why the Creator model is replacing the Ranking model Clio Read More
According to new research, artificial intelligence is forcing marketers to question decades of accepted best practices because the assumptions on which those practices were based are changing. An article by …
Your best practices may already be outdated Clio Read More
It’s amazing to experience an industrial revolution and know that’s what’s happening. This is my second. The Internet was my first. Although I was an early adopter of the Internet, …
Look beyond AI to see where martech is going Clio Read More Nine in 10 marketers say budget constraints are taking a toll on their paid media programs, but many continue to overlook one of the biggest drivers of performance: what happens …
Marketers know what improves the ROI of paid media, but they underinvest in it Clio Read More
Step 2: Analyze the quotes for each prompt Once you have a short list of suggestions, let’s say you have up to 20 suggestions that you’re working with to start …
How to Create AI Quotes – Chalkboard Friday Clio Read More
Salesforce CEO Marc Benioff said the company was “all in on Agentforce” when it launched in 2024, but so far only 34% of customers have adopted it. As a result, …
Salesforce’s problems highlight marketers’ AI problems Clio Read More
Predictability is not the exact adjective we can apply to push notifications. One day they reach an all-time high; another, Google rolls out an update and everything goes to pieces …
Web Push advertising in 2026: market trends and challenges Clio Read More