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OpenAI is taking another step towards building a full-fledged advertising platform. The company has begun testing a new advertising format within ChatGPT that allows multiple advertisers to appear within a …
OpenAI tests multi-advertiser ad placements in ChatGPT Clio Read More
Most marketers treat AI search as a single channel and apply the same strategy across all platforms. However, each LLM retrieves, evaluates and recommends content differently. If your brand isn’t …
Announcing the first batch of speakers for MozCon NYC 2026 Clio Read More
What is NLWeb? Crystal Carter explains how Natural Language Web uses the ASK protocol and your structured data to prepare your site for the agent web.
What the hell is NLWeb? — Friday on the blackboard Clio Read More
It’s Pride Month and we’re seeing it Schrodinger’s marketingas brands look to dip in and out of the closet with their support of the LGBTQ+ community. It’s no secret that …
Brands want to come and go during Pride Month Clio Read More
Third-party sources play an important role in how AI systems understand and describe brands. For example, AirOps Research found that 85% of brand mentions in AI search came from third-party …
How to optimize AI visibility and prepare for agent search Clio Read More
At this week’s Snowflake Summit ’26, Snowflake presented its proposal to become what it calls an “intelligence system” for the enterprise. An environment where AI agents, governance, customer data, and …
Snowflake’s new AI tools target a marketing pain point Clio Read More
Let’s start with the good news. Right at the start, Google confirms that: SEO best practices continue to be relevant because our generative AI capabilities on Google Search are rooted …
5 highlights from Google’s GEO Guidelines Clio Read More
It’s one of the best “problems” you can have in paid media. You’re running a campaign that delivers on all fronts. The cost per acquisition is high. The return on …
Because your best campaign might not deserve a bigger budget Clio Read More
Salesforce today signed a definitive agreement to acquire Contentful, planning to use the composable content platform alongside its Data 360 and Agentforce platforms to deliver personalized, AI-assembled experiences at scale …
Agentforce needed a content layer, so Salesforce is buying Contentful Clio Read More
There is an ever-widening gap between what the market says about AI and what we actually hear from customers. The media, VCs, AI labs, and influencers have all talked about …
The gap between perception and reality of AI Clio Read More