Get latest trends on Clio, Clio education, Clio insurance, Clio digital marketing, Clio legal and Clio mortgages.
While marketers find AI to be a great help, they are increasingly concerned about organizational readiness and the technology’s long-term impact on the profession. This is what emerges from a …
The challenge of marketing AI goes beyond adoption Clio Read More
Marketing mix modeling is becoming more accessible, but getting started remains a challenge. After several conversations about adopting MMM, I noticed the same question kept coming up: “We believe in …
Open source has made MMM cheaper, not easier Clio Read More
Transactional, triggered, and promotional emails may all land in the same inbox, but they don’t do the same job. They follow different rules, support different business objectives, and create value …
Transactional, triggered and promotional emails: what’s the difference? Clio Read More
There are many ways to use AI in marketing, and it seems that for every smart initiative, 10 AI vendors have emerged with a tool to address the problem. At …
5 Questions to Ask AI Sellers Before Buying Anything Clio Read More
Customer acquisition cost (CAC) is increasing in virtually every B2B category. The industry diagnosis: more competition, more channels and more noise. The prescribed remedies: better targeting, more content, narrower ideal …
Because your CAC keeps increasing while the bids don’t improve Clio Read More
Much of the discussion around AI and marketing jobs has focused on one question: Will AI replace entry-level marketers? It might be the wrong question. A bigger one is emerging: …
Who will train tomorrow’s marketers if AI does the job? Clio Read More
A typical CMO writes most martech post-mortems from their own perspective. I’ve sat in those rooms for 30 years and the story rarely changes. The platform under-produced results, the ROI …
If your martech stack could talk, what would it say? Clio Read More
According to Five9’s “2026 Business Leaders CX Report,” 90% of CX organizations are now experimenting with or implementing AI. Overall, the report found that organizations are broadly aligned on AI …
AI adoption reaches 90% as CX implementation paths diverge Clio Read More
With the growing popularity of vibe coding, enterprise organizations need standards and workflows to adapt it sustainably. Prompt logs are an essential part of that foundation. They document how the …
The secret to scaling vibration coding isn’t the best tips Clio Read More
And the first one is what I’ll call subscribers. Now, subscribers are obviously a very important part of the YouTube ecosystem. They are truly what drives channels to greatness over …
The 4 S’s of success on YouTube Clio Read More