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Hightouch today announced direct data onboarding integrations with The Trade Desk and Yahoo DSP. The integrations will allow media networks to list and monetize audiences in self-serve advertising marketplaces without …
Hightouch simplifies the advertising ecosystem with data partnerships Clio Read More
The 2025 MarTech Replacement Survey, which offers a look at which application marketing teams will be replaced in 2025 and why, found a level of stability never seen before in …
Is the era of “rip and replace” for martech stacks over? Clio Read More
Open rate. Click-through rate. Ask most marketing teams how their email program is performing and these are the numbers they will show you. But here’s the problem: Open and click …
Email metrics marketers are likely wrong Clio Read More
For years, email performance has been measured by a familiar set of metrics: opens, clicks, and conversions. But these numbers are becoming less useful, not just because of privacy changes, …
3 new email metrics you’ll need in 2026 Clio Read More
1. Consider specifying locations or characters So one of the big ones that you could play with are locations and characters. So in traditional ranking tracking, something that a lot …
4 Early Detection Errors: Whiteboard Friday Clio Read More
It’s hard to believe now, but there was a time when people only collected data when absolutely necessary. The stereotypical images of 1970s offices, with rows of files and filing …
Data built modern marketing, but artificial intelligence is rewriting the rules Clio Read More
Only 1 in 10 AI citations match exact URLs in Google’s top 10 organic results. Even when compared at the domain level, only 1 in 5 citations come from the …
Only 12% of AI citations match URLs in the organic SERP Clio Read More
Zeta Global is pushing its AI strategy into a new phase with today’s general availability of Athena, positioning it as the foundation for what it calls an era of “superintelligent …
Athena signals Zeta’s push into AI-powered marketing systems Clio Read More
So in this line graph, I just selected three characteristics. I think we have more than 10, maybe a dozen features tracked right now. This highlights for just three of …
AI Mode: Features and Ranking Clio Read More
As AI promises to automate 90% of your administrative tasks, are you ready to bet your brand’s future on the remaining 10%: Can’t high-value human judgment machines replicate themselves? With …
AI commodifies marketing execution and elevates judgment Clio Read More