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Creatives can win the awards, media gets the money, but metadata is what helps AI marketing actually work. Metadata is already important today as a currency for organic search. When …
The benefit of AI-powered marketing hidden in your metadata Clio Read More
Does AI search make your brand harder to find? Learn the visibility rules, traps and checklist to earn mentions, trust and clicks before buyers choose.
The new rules of AI visibility and how to prepare Clio Read More
Last year, a grieving traveler asked Air Canada’s chatbot about bereavement fees. The bot invented a refund policy that didn’t exist. The customer acted accordingly, the airline ended up in …
Customer agent bots with inadequate AI pose a growing risk to the brand Clio Read More
Are consumers at a breaking point with email and text message marketing? In this episode of Conversations with Martech, we sit down with Eric Miao, chief strategy officer at Attentive, …
What is the future of AI and RCS in mobile messaging? Clio Read More
Creative and marketing teams today manage technology environments as complex as many enterprise IT systems. But while IT organizations have built disciplines around governance, service ownership, and operational management, marketing …
What marketing can learn from IT about managing complex technologies Clio Read More
Publicis Groupe entered into a deal on Sunday to acquire LiveRamp, the latest in a series of data plays from the advertising giant. But unlike the acquisition of Epsilon in …
Publicis buys LiveRamp to build AI capabilities on proprietary data Clio Read More
Marketing teams have more ways than ever to create, distribute, adapt and measure content. Technology has made production faster. Templates made execution more efficient. Automation has made scalability increasingly achievable. …
Because scaling creativity is truly a leadership challenge Clio Read More
This is part three of a three-part series on how HubSpot has transformed itself with AI. The first part explains how we build with artificial intelligence. Part two illustrates how …
How we operate as an AI-first company Clio Read More
“Think Different” was the theme of Apple’s 1997 campaign that began the company’s revival after many thought it was dying. It’s both an example of great branding and a wake-up …
5 reasons why branding is part of your GTM strategy Clio Read More
This is part two of a three-part series on how HubSpot has transformed itself with AI. The first part explains how we build with artificial intelligence. The third part explains …
How we grow with Agent-first GTM Clio Read More