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2. Google’s new AI research guide says most AI optimization tactics are unnecessary. Does this validate your thinking or do you disagree? I don’t agree. Google’s guide he is selfish …
Stop Calling It SEO: 12 Strategies to Dominate AI Search in 2026 Clio Read More
In Google Ads, Meta, and TikTok, the platforms push you towards broader, AI-driven targeting. TikTok’s Performance Max, Advantage+, and automated audience expansion campaigns give algorithms more room to find converters …
AI is making new targeting creative Clio Read More
Marketing has always depended on customer insight, but traditional methods of achieving this are under pressure. Surveys take time. Focus groups are expensive. Hard-to-reach audiences often remain underrepresented. Privacy requirements …
Where synthetic data fits into customer research Clio Read More
One of the most rewarding aspects of teaching marketing is seeing how my students approach real-world business challenges. Each semester I review the final projects of my honors marketing students …
What future marketers understand about customer decision making Clio Read More
For years, marketers have looked to automation as the answer to the growing demand for content. Create enough rules in your workflows and the system can handle the rest. Artificial …
Why AI is making DAM more important than ever Clio Read More
Now, let’s take a deep dive into what the flow of AI research actually is. When we have our content, our content is fed into the AI’s understanding because the …
The PEE framework for Agentic AI: Whiteboard Friday Clio Read More
Marketers have spent years obsessing over ranking reports wherever their products appear. A higher position meant more visibility, more clicks, and more revenue. That mental model made sense when everyone …
Because your first placement no longer means you’re winning Clio Read More
8. Will Google Search still exist as we know it in five years? I expect evolution, not revolution. A screenshot of a Google SERP will probably look very different in …
Stop measuring AI search like SEO – here’s what to track instead Clio Read More
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How Publicis Sapient transformed its marketing organization Clio Read More
Today, the fight to get your brand mentioned in AI responses – a process called generative engine optimization (GEO) – should be a top priority for marketing teams. Organizations need …
GEO is following the same path as the first SEO Clio Read More