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Avoid suggestions that create false positives Separate prompts into three types: branded, comparison, and unbranded. Branded inquiries activate your brand name and increase visibility, which doesn’t tell you if it’s …
What is Rapid Tracking? (Tips and Workflows for Doing It on a Budget) Clio Read More
Walmart just ran a real-world test of agent commerce, and the results weren’t encouraging. Purchases completed directly within ChatGPT converted about a third of the rate of transactions where users …
Walmart says their ChatGPT checkout converted 3x worse than their own website Clio Read More
1. Semantics So number 1, semantic. This is obviously something we know very well from conventional keyword research. Instead of wireless mice, what about cordless mice or other similar synonyms? …
10 Fan-Outs for Timely Research – Blackboard Friday Clio Read More
Most inefficiencies in content teams are not caused by talent or resources, but by the absence of a defined system. Without structured workflows, content operations become rework, inconsistency, and reactive …
The hidden costs of chaotic content workflows Clio Read More
And now, finally, invest in influence optimization. I saved my favorite for last. This means that, as I see it, the battle for attention, especially for B2B brands, is shifting …
Top SEO Tips for 2026 Clio Read More
Of all the concerns marketers have when introducing AI into decision-making, there’s one we don’t talk about enough: Are we too quick to assume that AI knows what’s going on …
3 Ways to Reduce Bias in AI with Better Context Clio Read More
Now we’re going to make it cute. Formatting is important because humans need content that they can quickly scan to find information. Furthermore, autonomous users such as search engine robots …
How to Write with AI Without Sounding Like a Machine (Free AI Workflows and Tips) Clio Read More
So if that’s not the case, then, for example, we might have a query, like “write me a poem,” that doesn’t refer to anything particularly concrete, fresh, or current. So …
Answers Inside and Outside the Model Explained – Whiteboard Friday Clio Read More
We know the pressure of being told to “break down silos” while new ones seem to appear every time a new channel or tool is added to the stack. It …
Break free from the data prison with a roadmap to unified customer insights Clio Read More
In this episode of Whiteboard Friday, Chloe Osunsami provides 3 simple steps to creating a successful digital PR strategy in 2026. Join her to learn how to analyze competitors, find …
Digital PR Strategy in 3 Easy Steps: Whiteboard Friday Clio Read More