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The majority of organizations now use AI in at least one function: 88%, according to McKinsey – but only 6% report a significant impact at the company level. This is …
The real opportunity of artificial intelligence is to create new value Clio Read More
After a wave of consolidation over the past six years, more than a few martech minds have wondered whether CDP is a better concept than a product. Vendors in and …
Ready or not, welcome to the age of the CDP agent Clio Read More
It’s never been easier to outsource your marketing work to automation. Advertising platforms will manage bidding, targeting and creative. CRMs will score leads, trigger workflows, and suggest next action. You …
Automation doesn’t eliminate vague goals Clio Read More
On a recent call, the head of marketing at a mid-sized B2B SaaS company walked me through everything his team did to solve the slowdown problem. They had created a …
Better prompts won’t solve the worklop problem Clio Read More
“What gets measured gets managed” is usually attributed to Peter Drucker. Yet according to the Drucker Institute he never said this. The writer Simon Caulkin traced the sentence to VF …
The hidden fragility of performance marketing Clio Read More
Adobe today announced a new solution to help businesses ensure their branding is visible, trusted and trusted across all AI surfaces. Called Adobe Brand Visibility, the product is part of …
Adobe brings GEO to CX Enterprise with Adobe Brand Visibility Clio Read More
Customer data platform BlueConic today announced the acquisition of Blueshift, an AI-powered multi-channel marketing platform. The next wave of CDPs seems more active than previous generations, which were focused on …
BlueConic acquires Blueshift as CDPs move from data to action Clio Read More
The most important step before writing a marketing headline is to understand what drives your customer. Across all the performance marketing campaigns I’ve optimized for travel, retail, construction, medical, and …
What customers tell their friends that marketers don’t notice Clio Read More
After years of investing in martech platforms, customer data tools, analytics and artificial intelligence, most marketing leaders still feel their technology isn’t up to scratch. According to a new survey …
The real problem with martech is not the technology Clio Read More
Your marketing performance metrics are crying out for help. Ad fatigue shows up on your social channels, and algorithms demand new visual assets. If you don’t feed them immediately, acquisition …
How to take creative tests without adding staff Clio Read More