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AI tools are everywhere, but most teams still use them as one-off assistants. The biggest opportunity is connecting workflows, data, and institutional knowledge into systems that help your team work …
Announcing the final batch of speakers for MozCon NYC 2026 Clio Read More
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Managing marketing content in the age of artificial intelligence Clio Read More
Walk into any CMO office this quarter and you’ll find a variety of vendor proposals based on 12-month payback periods, with vendors fairly confident about the first year and a …
3 direct mail lessons to evaluate sales through agents Clio Read More
Databricks ended weeks of rumors today by announcing CustomerLake, a CDP agent. The announcement came at the company’s Data + AI Summit in San Francisco and marks Databricks’ entry into …
Databricks introduces CustomerLake, its CDP agent Clio Read More
In MarTech’s “MarTechBot Explains Everything” feature, we ask a question about marketing to our MarTechBot, which is trained on MarTech website archives and has access to the broader Internet. Q: …
Why marketers need both MMM and MTA in 2026 Clio Read More
Salesforce has signed a definitive agreement to acquire Fin, a customer agent provider formerly known as Intercom, for approximately $3.6 billion. The deal comes just a month after Intercom adopted …
Salesforce acquires Fin, formerly known as Intercom Clio Read More
Marketing teams are under increasing pressure to demonstrate that AI can deliver real value, such as generating revenue, achieving mission success and reducing costs. The early phase of AI adoption …
Marketing needs AI results, not more AI pilots Clio Read More
When your sales team says leads from marketing aren’t good enough, are they wrong? In most cases, lead volume isn’t the problem. It’s the quality of the signal. Marketing routes …
Signal orchestration reveals which accounts are ready to buy Clio Read More
Marketers have spent years wondering whether consumers are ready to buy from AI. New research from Invoca suggests that question has largely been answered. The bigger question is whether brands …
Consumers are ready for AI, but many brands are not Clio Read More
So, firstly, search volume, now this could be useful for Google. It’s actually not that useful for YouTube. First, we have no way of actually knowing search volume on YouTube. …
Quantifying YouTube Keyword Opportunities: Whiteboard Friday Clio Read More