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It’s hard to believe now, but there was a time when people only collected data when absolutely necessary. The stereotypical images of 1970s offices, with rows of files and filing …
Data built modern marketing, but artificial intelligence is rewriting the rules Clio Read More
Only 1 in 10 AI citations match exact URLs in Google’s top 10 organic results. Even when compared at the domain level, only 1 in 5 citations come from the …
Only 12% of AI citations match URLs in the organic SERP Clio Read More
Zeta Global is pushing its AI strategy into a new phase with today’s general availability of Athena, positioning it as the foundation for what it calls an era of “superintelligent …
Athena signals Zeta’s push into AI-powered marketing systems Clio Read More
So in this line graph, I just selected three characteristics. I think we have more than 10, maybe a dozen features tracked right now. This highlights for just three of …
AI Mode: Features and Ranking Clio Read More
As AI promises to automate 90% of your administrative tasks, are you ready to bet your brand’s future on the remaining 10%: Can’t high-value human judgment machines replicate themselves? With …
AI commodifies marketing execution and elevates judgment Clio Read More
Avoid suggestions that create false positives Separate prompts into three types: branded, comparison, and unbranded. Branded inquiries activate your brand name and increase visibility, which doesn’t tell you if it’s …
What is Rapid Tracking? (Tips and Workflows for Doing It on a Budget) Clio Read More
Walmart just ran a real-world test of agent commerce, and the results weren’t encouraging. Purchases completed directly within ChatGPT converted about a third of the rate of transactions where users …
Walmart says their ChatGPT checkout converted 3x worse than their own website Clio Read More
1. Semantics So number 1, semantic. This is obviously something we know very well from conventional keyword research. Instead of wireless mice, what about cordless mice or other similar synonyms? …
10 Fan-Outs for Timely Research – Blackboard Friday Clio Read More
Most inefficiencies in content teams are not caused by talent or resources, but by the absence of a defined system. Without structured workflows, content operations become rework, inconsistency, and reactive …
The hidden costs of chaotic content workflows Clio Read More
And now, finally, invest in influence optimization. I saved my favorite for last. This means that, as I see it, the battle for attention, especially for B2B brands, is shifting …
Top SEO Tips for 2026 Clio Read More