And now, finally, invest in influence optimization.
I saved my favorite for last. This means that, as I see it, the battle for attention, especially for B2B brands, is shifting to LinkedIn. I see more and more SaaS companies investing in influencers to talk about their product, to share product use cases on LinkedIn, on YouTube, the places where their ideal audience spends time.
You need to start doing this not only to get mentions and citations, but also to expose your product to a new audience. Plus, it’s really helpful in getting positive feelings about your product.
So you’ll hear this again and again and again, digital PR. I said it last year. I repeat, digital PR. More expert commentary, podcasts and newsletters. Can you be featured on some of the best podcasts in your industry and then naturally insert your product without being salesy? Can you be featured in the newsletters that everyone reads?
Partnerships and mentions. Partnerships, for me, are a great way. This is now where you start to have an influence that marketers become very important. How can you partner with all the right people that people in your industry listen to and turn to for attention on social media? Because these partnerships must be driven by social media, YouTube, newsletters, LinkedIn, X if I may say so. Where your audience receives information, these are the people you want to influence.
And then, if you do all of this, but you haven’t standardized your brand narrative, honestly, you’re just throwing money down the drain. Extremely important, standardize your brand narrative across all channels. Make sure you have the same information on all your websites and off-page information.
And that’s all. Your best SEO tips for 2026.
