Most marketers treat AI search as a single channel and apply the same strategy across all platforms.
However, each LLM retrieves, evaluates and recommends content differently.
If your brand isn’t optimized for specific AI models, you risk losing visibility in the channels that matter.
Beth Nunnington is VP of Digital PR and Paul Norris is Senior Director of Organic, both at Journey Further.
Together, they have over 15 years of experience helping brands such as Adobe, Marks & Spencer and Dr. Martens increase their visibility online.
In their MozCon session in New York, Beth and Paul will show you:
- How to increase visibility on ChatGPT, AI Mode and Perplexity
- What trust signals do response engines rely on when choosing what to mention and recommend
- Why some brands get mentioned and others get ignored
- How to build a future-proof AI search strategy that drives discovery through response engines
