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At this week’s Snowflake Summit ’26, Snowflake presented its proposal to become what it calls an “intelligence system” for the enterprise. An environment where AI agents, governance, customer data, and …
Snowflake’s new AI tools target a marketing pain point Clio Read More
Creatives can win the awards, media gets the money, but metadata is what helps AI marketing actually work. Metadata is already important today as a currency for organic search. When …
The benefit of AI-powered marketing hidden in your metadata Clio Read More
Creative and marketing teams today manage technology environments as complex as many enterprise IT systems. But while IT organizations have built disciplines around governance, service ownership, and operational management, marketing …
What marketing can learn from IT about managing complex technologies Clio Read More
For years, B2B marketers have focused on gaining search rankings to drive traffic and generate leads. This playbook is changing fast. 52% of B2B technology marketing leaders now see AI-generated …
AI-powered search changes B2B marketing metrics Clio Read More
In 2007Coulter and Coulter showed two advertisements to two random groups of customers. Each advertised £10 discounts on flights to Turkey. One listed tickets at £188. The other showed a …
5 science-backed pricing tips from the UK’s leading marketing podcast Clio Read More
AI will no longer be a future disruptor for marketing. It is already changing discovery and purchasing decisions and how organizations evaluate market opportunities and compete for growth. Despite this, …
How marketing leaders are succeeding in the age of artificial intelligence Clio Read More
Marketing operations teams have long shouldered the burden of the technology stack, keeping systems running and data flowing behind the scenes. But the reality of modern MOps is that “maintenance …
The new marketing operations stack Clio Read More
There are a lot of conversations right now about “SaaSpocalypse”, and with good reason. Companies are already replacing software vendors and IT services with AI-enabled versions of vibration coding. As …
Why affiliate marketing still needs humans in the age of artificial intelligence Clio Read More
Many marketing automation systems have transformed from useful tools, designed to be easily scalable, into something difficult to maintain or trust. When this happens, stack performance begins to suffer. The …
Your marketing automation isn’t broken, it’s overloaded Clio Read More
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How to focus your marketing on high-impact work Clio Read More