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Customization is no longer optional. B2B buyers expect relevant, seamless experiences at every touchpoint. For most marketers, however, that ambition comes up against fragmented data, decaying contact records, and an …
Secure marketing starts with better data Clio Read More
There is a scene in the movie “Chef” that I think about too often. The titular chef, Jon Favreau, is convinced by the restaurant’s owner, Dustin Hoffman, to play it …
Marketing that pleases everyone converts no one Clio Read More
So how do you stand out and cover territory in 2026? There are five key areas that I’ll walk you through. 1. Custom Stories The first is personalized stories. It …
Travel Marketing: How to Compete and Future-Proof in 2026 Clio Read More
There’s a flood coming. A deluge of noise: more content, more channels, more AI-generated everything, moving faster than most teams can keep up. Somewhere in that volume, your customers are …
Artificial intelligence and empathy define the next era of marketing systems Clio Read More
Aligning sales and marketing has been a “priority” for years. Yet for most organizations, this is still more of an aspiration than a reality. New data from Unbounce’s “The Anatomy …
Martech stacks are holding sales and marketing teams back Clio Read More
It’s hard to believe now, but there was a time when people only collected data when absolutely necessary. The stereotypical images of 1970s offices, with rows of files and filing …
Data built modern marketing, but artificial intelligence is rewriting the rules Clio Read More
Zeta Global is pushing its AI strategy into a new phase with today’s general availability of Athena, positioning it as the foundation for what it calls an era of “superintelligent …
Athena signals Zeta’s push into AI-powered marketing systems Clio Read More
As AI promises to automate 90% of your administrative tasks, are you ready to bet your brand’s future on the remaining 10%: Can’t high-value human judgment machines replicate themselves? With …
AI commodifies marketing execution and elevates judgment Clio Read More