Get latest trends on Clio, Clio education, Clio insurance, Clio digital marketing, Clio legal and Clio mortgages.
In Google Ads, Meta, and TikTok, the platforms push you towards broader, AI-driven targeting. TikTok’s Performance Max, Advantage+, and automated audience expansion campaigns give algorithms more room to find converters …
AI is making new targeting creative Clio Read More
One of the most rewarding aspects of teaching marketing is seeing how my students approach real-world business challenges. Each semester I review the final projects of my honors marketing students …
What future marketers understand about customer decision making Clio Read More
For years, marketers have looked to automation as the answer to the growing demand for content. Create enough rules in your workflows and the system can handle the rest. Artificial …
Why AI is making DAM more important than ever Clio Read MoreHarvard faculty have approved a controversial plan to overhaul the college’s grading system, including new limits on how many A’s professors can award. The goal: make an A mean something …
College Uncovered: Making A’s count Clio Read MoreHigher education is under siege, with many students and parents balking at high costs. In a series of opinion pieces, university leaders outline their efforts to keep college affordable. This …
OPINION: If higher education wants to restore public trust, start by making college affordable Clio Read More