HubSpot announced today that it will move to performance-based pricing for two of its Breeze AI agents, effective April 14, 2026.
The pricing change applies to the customer agent and prospect agent, and HubSpot hopes that performance-based pricing will better reflect the value these agents offer customers and make them easier to use.
According to HubSpot, Breeze Customer Agent resolves 65% of conversations and reduces resolution times by 39% for 8,000 HubSpot customers. The new pricing is designed to be directly tied to customer agent outcomes, going from $1.00 per conversation to $0.50 per resolved conversation.
The prospect agent is moving from a recurring monthly fee per signed up lead to $1 per lead for outreach. This means that HubSpot customers now pay when a prospect is qualified and placed on their team.
In a statement announcing the new pricing model, HubSpot said that results-based pricing only works if agents actually deliver results to users. HubSpot believes its agents have an advantage over most generic AI tools because generic tools lack the context that HubSpot agents draw from the data customers store in the platform.
“Companies are being asked to make big bets on AI right now. Too often that means paying for potential rather than performance,” said Jon Dick, chief customer officer at HubSpot. “Outcomes-based pricing eliminates this risk. You pay when it works, period. Customers can move faster, experiment more, and have confidence that their spending is tied to real results.”
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Mike Pastore is the head of content and media at Third Door Media, the publisher of the Martech and Search Engine Land websites, and the producer of the SMX and MarTech conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B technology, creating content for marketing campaigns for both Jupitermedia and QuinStreet. Before joining Third Door Media as editorial director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
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