Frameworks only work if they are usable. Here are the more concrete adjustments that this model requires in practice.
Stop doing:
1. Stop treating Domain Authority as a proxy for AI search visibility.
Domain Authority measures the relevance conveyed through links. It’s useful for understanding the link ecosystem, but it doesn’t capture what Google evaluates when deciding who to cite in an AI overview.
This does not conflict with the level of authority described above. A creator can run a low DA domain and still be highly citable if their presence across all platforms is consistent and consistent. Confusing both is the most common mistake I see SEO professionals making today.
2. Stop publishing content without clear and attributable authorship.
Content without an identifiable author is entityless content. Google has no way to consolidate it into a creator profile, create a view of topic authority, or confidently decide whether that source deserves to be rooted in a synthesized response. Every piece published without clear authorship is a missed opportunity to reinforce the creator’s presence as an indexable entity.
3. Stop ignoring social distribution as a sign of rootedness.
Presence on LinkedIn, X and YouTube goes beyond content distribution. It’s building signals that Google uses to summarize responses and validate topic authority. The value of social distribution in the current model is not in the click but in the rooting.
Start doing:
1. Verify the existence of your Creator Profile and profiles within your organization.
Before anything else, check whether Google has already generated a profile for you or the authors in your organization. Tools like kgmid-gp.pojda.dev and rankingit.fr allow you to perform this check. This is the most concrete and immediate step to connect your distributed presence to the entity that Google is already building on you.
2. Produce dense, attributable and verifiable content.
Relevance and intent still matter, but they are not enough. The content that Google reaches when it bases an answer tends to be accurate, verifiable, and clearly attributable to a specific source or perspective. Vague statements, generic content, and text produced without an authorial perspective are less likely to be cited, regardless of Domain Authority.
3. Expand your understanding of how you appear in the user journey.
You can’t directly measure sessions within AI Overviews, but you can and should understand how you are present in the user journey within the platform. Google Search Console recently added performance reporting for generative AI experiences. Use it. Then, test queries relevant to your business in AI mode, see who gets cited, how often your brand or authors appear, and what Google summarizes about you when someone searches for your name or area of expertise. This mapping is the starting point for any presence strategy in the new model.
