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Frameworks only work if they are usable. Here are the more concrete adjustments that this model requires in practice. Stop doing: 1. Stop treating Domain Authority as a proxy for …
The “TikTokification” of search: why the Creator model is replacing the Ranking model Clio Read More
2. Google’s new AI research guide says most AI optimization tactics are unnecessary. Does this validate your thinking or do you disagree? I don’t agree. Google’s guide he is selfish …
Stop Calling It SEO: 12 Strategies to Dominate AI Search in 2026 Clio Read More
8. Will Google Search still exist as we know it in five years? I expect evolution, not revolution. A screenshot of a Google SERP will probably look very different in …
Stop measuring AI search like SEO – here’s what to track instead Clio Read More
Third-party sources play an important role in how AI systems understand and describe brands. For example, AirOps Research found that 85% of brand mentions in AI search came from third-party …
How to optimize AI visibility and prepare for agent search Clio Read More
AS Josh Pavone explains; “Hiring managers use measurement to screen candidates within the first 15 minutes of an interview. It won’t get you hired, but it will take you out …
Top AI Search Skills Hiring Managers Want (from 1,543 Job Ads) Clio Read More
For years, B2B marketers have focused on gaining search rankings to drive traffic and generate leads. This playbook is changing fast. 52% of B2B technology marketing leaders now see AI-generated …
AI-powered search changes B2B marketing metrics Clio Read More
The second placement is a perfect example of how this works. Someone types “can you recommend a 50th birthday gift under $200” into ChatGPT. The CNN article surfaces and Virgin …
How to make your brand discoverable in AI search Clio Read More
I’ll leave you with one final resource, which has personally been a pleasure to be a part of, and I think provides a fantastic palate cleanser for all the workflows, …
Did you know that there is only a 12% overlap between organic and AI-based search rankings? Navigate the transition to AI search… Clio Read More
Everyone talks about AI-driven research as if it’s already universal, as if we’ve collectively moved on, users have changed, and discovery has changed for everyone. But the reality is much …
Adoption of AI-driven search splits along revenue lines Clio Read More