Marketing operations teams have long shouldered the burden of the technology stack, keeping systems running and data flowing behind the scenes. But the reality of modern MOps is that “maintenance mode” often consumes the bandwidth needed for strategic contribution.
At the MarTech Conference on May 6, the session “The Art of Doing More with Less: The New Operations of Marketing” changes this narrative. Moderated by Mike Rizzo, CEO of MarketingOps.com, our panel features leaders who are actively reshaping the boundaries of the role:
- Fergus Ashe, commercial director, Screendragon.
- Julz James, Director, GTM Systems, Fleetio.
- Jessica Kao, Director, B2B GTM Transformation Consultant, Adobe.
Navigating a complex stack with fewer resources is a constant obstacle in this role. When you spend your day “fixing plumbing,” it’s easy to feel disconnected from the creative and business goals of the company. This session is designed to fill this gap.
The path forward isn’t about adding more tools – it’s about simplifying and integrating what you have so that your work is visible, appreciated and vital.
Let’s address the shift from reactive to proactive. You will learn how:
- Prioritize impact: Identify the workflows that truly move the needle on efficiency and revenue.
- Simplify the stack: Reduce tool fatigue by focusing on integration rather than accumulation.
- Eliminate bottlenecks: Break out of the “support” cycle and take on a role that enables the entire GTM organization.
If the burden of fragmented processes is slowing down your team, this conversation provides the roadmap to a leaner, smarter operational function. Your work is the engine of marketing performance – it’s time to let it run at full speed.
MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, the content on this page was written by an employee or paid contractor of Semrush Inc.
Mike Pastore is the head of content and media at Third Door Media, the publisher of the Martech and Search Engine Land websites, and the producer of the SMX and MarTech conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B technology, creating content for marketing campaigns for both Jupitermedia and QuinStreet. Before joining Third Door Media as editorial director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
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