21 marketers share their best tips for networking as an introvert at SEO events Clio

21 marketers share their best tips for networking as an introvert at SEO events

 Clio

Purna Virji — Principal Consultant and Global Program Manager at LinkedIn

I’ve spoken at conferences all over the world, but I still need to disappear into a bathroom to recharge between sessions.

People are always surprised when I tell them I’m an introvert. I’ve just gotten good at being active during events, so good that people assume I’m naturally outgoing.

But that performance comes at a very high price, so these strategies have become essential for me.

Find common ground

It could be a shared hometown, a similar role, or even mutual frustration with a platform. Finding common ground makes things easier and helps me relax.

Take breaks

I schedule 3-5 minute “bathroom breaks” between networking sessions. Sometimes I sit in the car or find a quiet hallway. Just a few minutes of silence buys me another hour of energy.

Stick to small groups

I gravitate towards roundtables, smaller group sessions, or coffees with just a few people. It’s a lot less overwhelming than trying to get a giant network mixer to work.

Have an exit strategy

When I feel like my social energy is wearing off, I use a polite excuse like, “I promised I’d meet someone at 3 p.m.” He is polite and offers me an easy way to leave.

I plan my recovery

After a big event, I block out 1-2 days with no calls or obligations. I use the time to rest, reflect and recharge.

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