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IAB Tech Lab is rolling out updates to OpenRTB aimed at a growing problem in programmatic: how to clearly define what live content means in the bidstream. The standards body …
IAB Tech Lab updates OpenRTB to better define live content Clio Read More
Microsoft is introducing AI Max for Search campaigns, which expands query matching and personalizes ad serving on Copilot and Bing. It’s also rolling out updates designed to help advertisers stay …
Microsoft updates advertising platform for AI-powered discovery Clio Read More