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For years, B2B marketers have focused on gaining search rankings to drive traffic and generate leads. This playbook is changing fast. 52% of B2B technology marketing leaders now see AI-generated …
AI-powered search changes B2B marketing metrics Clio Read More
Open rate. Click-through rate. Ask most marketing teams how their email program is performing and these are the numbers they will show you. But here’s the problem: Open and click …
Email metrics marketers are likely wrong Clio Read More For years, email performance has been measured by a familiar set of metrics: opens, clicks, and conversions. But these numbers are becoming less useful, not just because of privacy changes, …
3 new email metrics you’ll need in 2026 Clio Read More