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Email marketing experts have spent years following the same advice: use powerful words, personalize the subject line, avoid ALL CAPS, and keep punctuation to a minimum. A new study suggests …
FREE! Email subject line rules that don’t hold up! Clio Read More
Email does a lot more work than it is usually given credit for. In Sinch Mailgun’s latest Email Impact Report, 78% of respondents say email is “very” or “extremely” important …
Email generates ROI, but many teams still fail to prove it Clio Read More
Open rate. Click-through rate. Ask most marketing teams how their email program is performing and these are the numbers they will show you. But here’s the problem: Open and click …
Email metrics marketers are likely wrong Clio Read More For years, email performance has been measured by a familiar set of metrics: opens, clicks, and conversions. But these numbers are becoming less useful, not just because of privacy changes, …
3 new email metrics you’ll need in 2026 Clio Read More