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On July 1, HubSpot announced new terms of service that allowed the company to acquire enrichment data from one company and use it to enrich or supplement another company’s records. …
HubSpot reverses course after customers opt out of data sharing Clio Read More
The most important step before writing a marketing headline is to understand what drives your customer. Across all the performance marketing campaigns I’ve optimized for travel, retail, construction, medical, and …
What customers tell their friends that marketers don’t notice Clio Read More
Intuit’s announcement this week that it will cut about 3,000 jobs – 17% of its global workforce – has struck a blow across the tech sector. But for the 11 …
What Intuit’s layoffs mean for Mailchimp customers Clio Read More
Leaders often treat commissions as a pricing decision, but customers experience them as a decision based on trust. Each fee sends a signal about how a company thinks about the …
What commissions customers hate reveal about your pricing strategy Clio Read More