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Google is adding new AI performance insights to Merchant Center, giving retailers a clearer view of how their products appear in AI-powered shopping experiences. The new reports are designed for …
Google adds AI-powered purchasing insights to Merchant Center Clio Read More
Consumers are giving mixed signals about AI content in marketing. People like ads and content that seems useful and relevant, but many are still disappointed by marketing that feels robotic, …
Consumers want AI-powered advertisements with a human touch Clio Read More
Creatives can win the awards, media gets the money, but metadata is what helps AI marketing actually work. Metadata is already important today as a currency for organic search. When …
The benefit of AI-powered marketing hidden in your metadata Clio Read More For years, B2B marketers have focused on gaining search rankings to drive traffic and generate leads. This playbook is changing fast. 52% of B2B technology marketing leaders now see AI-generated …
AI-powered search changes B2B marketing metrics Clio Read More
Today’s buyers independently research, compare options and form opinions before even committing to sales. Additionally, Google AI overviews now appear in a significant number of searches, covering queries with commercial …
Why relevance now beats reach in the AI-powered buyer journey Clio Read More
Microsoft is introducing AI Max for Search campaigns, which expands query matching and personalizes ad serving on Copilot and Bing. It’s also rolling out updates designed to help advertisers stay …
Microsoft updates advertising platform for AI-powered discovery Clio Read More
Zeta Global is pushing its AI strategy into a new phase with today’s general availability of Athena, positioning it as the foundation for what it calls an era of “superintelligent …
Athena signals Zeta’s push into AI-powered marketing systems Clio Read More