Let’s start with the good news. Right at the start, Google confirms that:
SEO best practices continue to be relevant because our generative AI capabilities on Google Search are rooted in our leading Search Quality and Ranking systems.
Of course you may have doubts, given the different AI modality and the impact of our SEO efforts in 2026. It is true that the SERP itself has changed and that LLMs work differently from traditional information retrieval systems, but the key here is that Gemini-based search, including Quick search – still relies heavily on the search index (whether you call it “search basis” or augmented retrieval generation).
Is it SEO, GEO or AEO?
According to Google, “…generative AI search optimization means optimizing the search experience, and therefore SEO again.” Okay, that’s a bit of a cheat, based on a changing definition of research. Personally, I think “GEO” reflects some of the specific aspects of GenAI and LLM and can be a useful distinction. If this distinction helps you get the job done, then great. If it’s just another buzzword to pitch on LinkedIn, then good luck.
