Asking for a budget to attend a conference can sometimes feel awkward.
You don’t want to sound like you’re pitching a fun business trip and you want to demonstrate that MozCon is a strategic investment for the company.
So, how do you do it?
Over the years, we’ve helped hundreds of marketers gain buy-in, and we know exactly what managers need to hear.
In this guide, you’ll receive a foolproof kit to help you present your case with confidence and go from “maybe” to “packing your bags!”
A tip: talk about solutions and results related to company objectives
When pitching MozCon, remember that your manager isn’t interested in speaker lineups or free swag. They think about business impact, ROI and profits.
So when you make your pitch, speak their language. Focus on what MozCon will help you solve, not what you’ll see.
Here’s how to deal with it:
- What business challenges is your team facing right now?
- What goals are you under pressure to achieve this quarter?
- What have you spent your time and budget trying to solve with little success?
Linking interviews to business results makes it easier to get a yes from your manager.
Now read the rest of this article in your own voice and imagine yourself standing in front of your manager and firing off some of these points.
