1. Consider specifying locations or characters
So one of the big ones that you could play with are locations and characters.
So in traditional ranking tracking, something that a lot of people do and something that I’ve done in the past is take the same keyword and then maybe track it from say 50 different zip codes, or something like that, to see if I get different responses.
For different types of businesses, this can be more or less useful. Or, if you’re not a company that trades in real-world locations, maybe this will be more about people. So instead of asking, “What’s the best phone for me?” you might say, “What’s the best phone for a college student who needs to edit documents on the go?” or something like that. This is a rather strange example, but for example. So you could have various other characters or you could have various other positions, depending on the type of business.
2. Play with different languages
The second thing you can do is play with languages.
Therefore, at the moment, most prompt tracking tools are somewhat linguistically ambivalent because most of the interfaces they deal with are also linguistically ambivalent.
ChatGPT responds essentially in whatever language you use. You can open ChatGPT. The interface is in English. If you type it in Italian it will answer you in Italian. So you can take advantage of it. If you exist in multiple markets where you want to see what responses look like in different languages, you can take advantage of this and track requests in whichever language you see fit.
Of course, this could be combined with the location point.
So these last two ideas are slightly different. So it’s less about sort of rapid expansion in terms of getting the demand that you want to track to get more detail and be more representative, and more about getting different types of insights rather than just performance.
3. Specify the qualities
So, for example, instead of saying what’s the best iPhone for blah, blah, blah, you could say what’s the cheapest phone, or the most durable phone, or the most reliable phone, or the most privacy-friendly phone. You could have them as sort of different campaigns that you track to get different types of insights.
4. Identify and focus on market gaps
Or, on the flip side, it would take a little more processing on your part to analyze this information, but you could ask, “What is it that the Samsung phone does better than the iPhone” or something like that, and then get more qualitative information that you could track over time to see if you’re making a difference in your marketing with that perception.
All right. I hope you like these ideas. I hope you are not making these mistakes. If you are, I hope this was helpful. A thousand thanks. See you next Whiteboard Friday.
