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It’s amazing to experience an industrial revolution and know that’s what’s happening. This is my second. The Internet was my first. Although I was an early adopter of the Internet, …
Look beyond AI to see where martech is going Clio Read More
A typical CMO writes most martech post-mortems from their own perspective. I’ve sat in those rooms for 30 years and the story rarely changes. The platform under-produced results, the ROI …
If your martech stack could talk, what would it say? Clio Read More
After years of investing in martech platforms, customer data tools, analytics and artificial intelligence, most marketing leaders still feel their technology isn’t up to scratch. According to a new survey …
The real problem with martech is not the technology Clio Read More Aligning sales and marketing has been a “priority” for years. Yet for most organizations, this is still more of an aspiration than a reality. New data from Unbounce’s “The Anatomy …
Martech stacks are holding sales and marketing teams back Clio Read More
The 2025 MarTech Replacement Survey, which offers a look at which application marketing teams will be replaced in 2025 and why, found a level of stability never seen before in …
Is the era of “rip and replace” for martech stacks over? Clio Read More