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Last year, a grieving traveler asked Air Canada’s chatbot about bereavement fees. The bot invented a refund policy that didn’t exist. The customer acted accordingly, the airline ended up in …
Customer agent bots with inadequate AI pose a growing risk to the brand Clio Read More
PR is often misunderstood as simply press releases and link building, just as SEO is often reduced to keyword research. In reality, both fields require deep strategy. PR works across …
How to integrate PR and SEO for maximum brand visibility Clio Read More
The Safeco insurance brand has gone the way of the dodo bird. Now it’s always Lim Emu. Liberty Mutual said April 27 that it was officially retiring the Safeco insurance …
Liberty Mutual announces official retirement of Safeco brand Clio Read More
The second placement is a perfect example of how this works. Someone types “can you recommend a 50th birthday gift under $200” into ChatGPT. The CNN article surfaces and Virgin …
How to make your brand discoverable in AI search Clio Read More
This experiment looked at three sets of suggestions (100 each) – brand, “soft-brand” and non-brand – all based on the topic “SEO tools” and a handful of pre-selected brands. We …
Brand bias in recommendations: An experiment Clio Read More
Read the room Secondly, when gathering information, it is very important to read the room. Read what’s being voted on. Read what’s being downvoted. Read what has been banned and …
Reddit Brand Strategy for AI Research: Whiteboard Friday Clio Read More
The annual event enters its 25th year Accenture Technology Vision The report remains a beacon for the future of technology. This year, the report highlights four key trends that will …
What your future will look like: Humanizing your insurance brand experience to differentiate | Insurance Blog Clio Read More