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This experiment looked at three sets of suggestions (100 each) – brand, “soft-brand” and non-brand – all based on the topic “SEO tools” and a handful of pre-selected brands. We …
Brand bias in recommendations: An experiment Clio Read More
Of all the concerns marketers have when introducing AI into decision-making, there’s one we don’t talk about enough: Are we too quick to assume that AI knows what’s going on …
3 Ways to Reduce Bias in AI with Better Context Clio Read More