British insurance company Aviva has announced that it will rebrand Probitas 1492 as “Aviva Syndicates”, marking a major milestone in the integration of its Lloyd’s platform into Aviva’s Global Corporate and Specialty (GCS) business.
Following the rebrand, the group will operate entirely under the Aviva brand from the end of September, with brokers and clients seeing the “Aviva Syndicates” name and branding across communications, systems and market interactions, the insurer said.
Since the acquisition of Probitas in 2024, Aviva’s strategy has been to build a market-leading dual stamp specialist business operating under a single brand. Since the deal closed, Aviva has also expanded Lloyd’s product range, launching eight new business lines.
The teams are now fully integrated and will trade as a combined entity from early 2026.
Aviva UK and Ireland General Insurance CEO Jason Storah commented in a statement: “Bringing Probitas fully under the Aviva brand is the next step in building a truly integrated specialist business.”
“We have integrated our teams and capabilities and now see the benefits of trading as one platform. Aviva Syndicates will enhance our presence in the Lloyd’s market and make it easier for brokers and clients to access the full benefits of our underwriting, risk expertise and global reach,” Storah added.
Source: Aviva
theme
Lloyd’s excess earnings
Is this article valuable?
Here are more articles you might like.
interested in excess surplus?
Get automatic alerts on this topic.
