Acrisure’s CEO told employees that about 2,250 employees will leave the company by the end of 2027.
The Grand Rapids, Michigan-based global brokerage plans to reduce its headcount by about 11%, mostly in the United States, CEO Greg Williams said in a memo to employees. Acrisure has about 19,000 team members, according to its website.
Williams said the private equity-backed company began laying off employees on May 21 and would continue “in phases through 2027.”
Acrisure did not immediately respond to a request for comment, but Williams’ memo said the company was entering a “new phase of execution.”
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“Advances in technology, (artificial intelligence) and digital platforms are fundamentally changing how businesses operate, how customers expect to be served and how value is created,” he said. “We made our first large-scale AI investments in 2020, and we must continue to accelerate as other leading organizations accelerate in this direction.”
Going forward, Williams said Acrisure will continue to combine human expertise with technology platforms, leveraging artificial intelligence and automation to reduce manual work for faster results, and build digital capabilities to serve customers.
“The greatest risk we face is to act less decisively and to seek comfort in the ways of ‘the past,'” Williams wrote.
“Leveraging technology must be core to how we operate, how we grow and how we create value for our customers every day,” he explained to employees. He added that the North American insurance business will be “more intentionally organized around our lines of business.”
In October 2025, Acrisure cited advances in technology and artificial intelligence when it said it would cut 400 accounting staff this year.
Acrisure ranks No. 3 in Insurance Magazine’s 2025 report of 100 Independent Property/Casualty Agencies with approximately $2.8 billion in property/casualty revenue.
Kevin Stipe, CEO of insurance brokerage consultancy Reagan, told Insurance Magazine that the private equity investor model is built on the assumption of high growth and acquisition activity. He said he thinks Acrisure is feeling the pinch because “their organic growth in North America last year was only 1% to 2%, according to S&P Global.”
“This is the story of trends in our industry,” Stipe said, adding that the debt Acrisure carries puts it under greater pressure “to address margin challenges than companies without debt.”
“They have to react more aggressively and quickly because they have to manage debt loans,” he commented. “Because private equity firms typically use debt, it’s fair to say that they have to react to some of these things faster and sometimes more strongly. But I think the key part of the story is that brokerage growth is slowing.”
(Additional reporting by Andrea Wells)
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