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Avoid suggestions that create false positives
Separate prompts into three types: branded, comparison, and unbranded.
Branded inquiries activate your brand name and increase visibility, which doesn’t tell you if it’s recommended to you naturally.
For example, if I ask a question like “Do Toyotas have good resale value for families?”the natural answer will be to mention Toyota, because the question is about Toyota. If I measure mentions, every single question that starts and focuses on my brand name is a wasted suggestion.
I could simply increase the number of questions that include my brand name and therefore improve my mentions. Branded suggestions certainly have value, particularly when it comes to sentiment, but it’s worth reviewing your suggestions to make sure they aren’t telling you unnecessary information.
Consideration of branded suggestions should also apply to competitors. For example, if we used the prompt, “Do Mazdas have good resale value for families?”it is extremely unlikely that a rival brand will be mentioned.
Comparison requests sometimes trigger your brand, but they still skew the results depending on how the question is phrased. So, a question like “how does the comfort of Hyundai cars compare to road trips?”, may mention other types of cars or go into detail about Hyundai.
